The challenge is that most coaches and trainers don’t measure the impact of their coaching engagements, so they can’t prove their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that only measure reaction and not change.

When I talk with fellow coaches, they get excited about the idea of measurement. They know that it’s becoming more and more important in our industry and to our clients. But, they often don’t know how to measure effectively and efficiently. It’s not uncommon for the process to be overly administrative, confusing for both the coach and coachee and just plain cumbersome.

  

As a result, coaches often rely too heavily on satisfaction surveys, coachee self assessments or anecdotal data.

 

It doesn’t have to be that way.

 

There is a practical solution.  We can and must do better. It’s time to prove our coaching impact. It’s the right thing to do for our clients, our business and the industry as a whole.

When participants walk away from this program, they’ll have the tools and the technology to add more value for their clients, drive and measure behavioral and perception change, and build credibility with executive sponsors.

 

In this three-part virtual series, Sal Silvester, co-author (with Marshall Goldsmith) of Stakeholder Centered Coaching - Maximizing Your Impact as a Coach, offers practical tools and technology to enable coaches, trainers and organizational development leaders to measure change in their programs.

 

If you believe that more effective leadership results in better business outcomes and you’d like to measure your program outcomes, then please join us for this program.